The Lady Magazine was mainly seen in the Northern seaside town I grew up in, as a place to get a summer or part time job in sliver service, seasonal waitressing or being an au pair.
I had a very camp but straight male housemate who ordered it for finding such jobs when we were students.
I remember going into the local shop with him and as we were stacking up on pies, bottles of Leibraumilch and Thunder Bird, the man behind the counter shouted at him, "Your Lady Magazine has arrived, Mr Wallace." Cue eyebrows raised by a shop full of bruisers. But he never batted an eyelid, bless him.